Amazon’s Having a Huge Secret Beauty Sale

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Find everything on your beauty wishlist at the secret Amazon beauty sale running now.

There’s an epic Amazon beauty sale happening right now—one of the best sales of the week—and all your favorite brands are offering their best products at up to 40 percent off usual prices. “Like any secret menu, secret code, or secret handshake, the secret Amazon sale is a perfect delight,” says Amber Katz, a beauty writer and expert. “A month before the holiday rush, it’s the ideal time to stock up on gifts before the holidays—or those refills in your own permanent beauty collection on which you can rarely score a discount.” You’ll find frizzy hair products, waterproof mascaras, shampoos for oily hair, and more all marked down drastically.

The sale, which will see the vast majority of its markdowns take place this week, runs through mid-October. It’s an effort to catch early holiday shoppers when the beauty-buying season hits a brief lull. The secret to shopping is to look for well-viewed items that already have dedicated followings like scalp brushes and hair frizz serums. “I recommend buying items that are listed by the brands themselves and looking for at least four-star reviews,” Katz adds. Here’s what you should definitely add to your cart from the Amazon beauty sale.

Best haircare sales

Amazon Haircare, via (3)

  • COLOR WOW Sulfate-Free Color Security Shampoo: This color-safe shampoo is safe for all hair types, locks color in for longer, and won’t strip it the way other shampoos might. You can score a full-size bottle at 33 percent off right now thanks to the Amazon beauty sale.
  • DevaCurl CurlBond Re-Coiling Treatment Mask: This is one of the best hair masks for curly, dry hair that needs a little extra TLC. It’s also the most popular new release in conditioning hair masks on Amazon. Find it at 30 percent off right now and put the money you saved away in your curly-girls-have-more-fun fund.
  • BaBylissPRO Nano Titanium Professional Curl Machine: Take 40 percent off or more on this magical-feeling curl machine on October 16 when it becomes an Amazon Deal of the Day. It takes the guesswork out of curling and using hot tools in general and makes one of the best gifts for women who love doing their hair. Reviewers say it’s a great hot tool addition to existing beauty arsenals that include the Revlon One Step Hair Dryer.
  • Wella Thermal Heat Protection Spray: This salon-level heat protection spray is just what you need if you’re prone to heat styling regularly. Save an additional 15 percent on the usual pricing, a rare gem from the discount heavens, now through October 11.
  • Panasonic Men’s Ear and Nose Hair Trimmer: Over 16,000 reviews make this ear and nose hair trimmer one of Amazon’s most popular products, and it’ll be offered at up to 35 percent off on October 12.
  • L’Oreal Paris Elvive Total Repair 5 Repairing Shampoo and Conditioner Set: This duo of shampoo and condition for damaged hair is already an affordable cheap shampoo and conditioner option that feels far more expensive than it really is. It’ll be marked down further during the entire Amazon beauty sale event, but on October 7 it will be an Amazon Deal of the Day at up to 34 percent off usual prices.

Best skin-care sales

Amazon Skincare, via (3)

  • Mamonde Rose Water Gel Cream Face Moisturizer: From October 8 through 11 Amazon shoppers can take up to 25 percent off this top-selling favorite light moisturizer. It’s great for oily skin, layering under makeup, and wearing in humid conditions.
  • Neutrogena Rapid Firming Collagen Triple Lift Face Serum: Take up to 50 percent off this do-it-all lightweight Neutrogena face serum now through October 11. It’s great for lifting, stimulating collagen production, and firming worn-out-looking and feeling skin. It’s one of the best affordable face serums to try if you’re just starting out with layered skin care.
  • Elizabeth Arden Retinol Ceramide Capsules: These line-erasing little wonder capsules are portioned for nighttime use and have a dedicated following thanks to their strong over-the-counter retinoids that target the signs of aging. They seldom go on sale, but will be part of the Amazon beauty sale offerings at up to 30 percent off through October 11.
  • The Body Shop Vitamin C Glow-Revealing Liquid Peel: First off, yes—you can buy The Body Shop products on Amazon. That alone is pretty exciting, but knowing you’ll save up to 30 percent off this bestselling vitamin C product from the iconic store’s line now through October 11? Well, that’s icing on the cake. It’s a fantastic addition to your existing collection of vitamin C products and alternates well with some of our favorite vitamin C serums.
  • Innisfree Green Tea Hydrating Face Cleanser: Take up to 25 percent off this foaming, creamy green tea-based cleanser that adds moisture rather than stripping skin. It’s marked down to just $10 now through October 11, so it’s a great time to scoop up a few to get you through winter.

Best makeup sales

Amazon Makeup, via (3)

  • NYX Professional Makeup Epic Ink Liner: This truly epic waterproof eyeliner is already a steal at its usual retail price, but it’ll be offered at 36 percent off its typical $9 price tag on October 7 when it becomes an Amazon Deal of the Day.
  • Jane iredale PurePressed Blush: Get happy, because Jane Iredale is part of the Amazon sale of your beauty dreams, and is offering a variety of bestsellers at seldom-seen discounts. Take up to 20 percent off this PurePressed Blush compact now through October 7, and treat yourself to the same discount on the brand’s bestselling PureGloss lip gloss.
  • Buxom Full Force Plumping Lipstick: Take 30 percent off this makeup artist favorite now through October 7. Several colors are available, each leaving you with rich, pouty color that you’ll love enough to kiss.
  • Perricone MD No Makeup Mascara: Get serious lash length without clumps or a dramatic look. The Perricone MD No Makeup Mascara will be offered at 25 percent off October 8 through 11, and you won’t want to miss out. If you prefer a false lash look, this essence Lash Princess review might tempt you to pick up the cheapie even if it’s not part of the sale.
  • Wonderskin Peel & Reveal Wonder Blading Lip Stain: Take 20 percent off this game-changing lip stain that has gone viral on social media. The offer runs now through October 11 and is valid on the entire range of shades.
  • Rimmel Magnif’eyes Eyeshadow Palette: This deal is so inexpensive you may have a hard time passing it up. Now through October 7, you’ll find this versatile Rimmel eye palette marked down by up to 30 percent. Get ready to be dazzled by the rich, expensive-looking shades and wonder how you ever lived without this designer palette dupe.

Best body product sales

Amazon Body Care, via (3)

  • La Roche-Posay Lipikar Balm AP+ Intense Repair Body Cream: We can’t stress this enough— buying this La Roche-Posay Lipikar Balm is one of the best winter skin-care decisions you can make, especially while it’s offered at a rare 25 percent off October 8 through 11. It’s great for guys, gals, and anyone prone to especially dry, sensitive skin.
  • The Body Shop Tea Tree Skin Clearing Body Wash: Take up to 34 percent off this acne-clearing body wash from The Body Shop this October 8 through 11. It’s ideal for both women and men and gently washes away acne-causing bacteria with the help of natural tea tree oil.
  • Lubriderm Daily Moisture Hydrating Unscented Body Lotion: This tried-and-true hydrating lotion will be marked down by up to 34 percent October 8 through 11. It’s best to stock up before the coldest days of winter on a product over 13,000 Amazon reviewers can’t stop buying.
  • Aveeno Daily Moisturizing Dry Body Oil Mist: The drugstore price and dry oil finish of this jojoba oil-rich formula have made it a runaway hit. You’ll be happy to pick up a bottle or two for yourself at up to a third off the usual pricing this October 8 through 11. Additional Amazon coupons are being offered before October 8, so you really can’t go wrong.
  • Olay Cleansing & Firming Body Wash, 4-Pack: You’ll get a warehouse-level deal on this Olay Cleansing & Firming Body Wash pack during the Amazon Beauty Sale. Take advantage of the steepest discounts, up to 34 percent off retail, this October 8 through 11.

Best nail product sales

Amazon Nail, via (3)

  • Essie All-In-One Base Coat + Top Coat + Strengthener: Take up to 36 percent off this classic nail polish base coat and top coat on October 7 when it becomes an Amazon Deal of the Day. It’s an all-in-one product that strengthens and adds shine. It also cuts down beauty bag clutter and is one of the best nail polish options for those who can’t be bothered with extra products.
  • CND Almond Hydrating Lotion: This popular hand and nail cream is offered at 20 percent off usual prices now through October 7. The extra large bottle offers enough hydration power to get you through dozens of DIY manicures.
  • Sally Hansen Miracle Gel Nail Polish: One step is all it takes with this Sally Hansen Miracle Gel Nail Polish. You can kiss other layers and coats goodbye, because this drugstore favorite is even cheaper than usual now through October 7. Find it marked down below $5 and stock up on all the colors you can.
  • Essie Gel-Setter Gel Nail Polish-Style Top Coat: Add a gel-like finish well below $10 when this Essie favorite is marked down by up to 36 percent off on October 7. Layer it with other Essie polishes, or paint it over your forever-favorite shades from other brands for a long-lasting manicure with endless shine. If you love liquid latex for nails, you’ll definitely want to try this.
  • OPI Malibu Collection: Now is a great time to score major savings on 2021’s hottest shades. The entire Malibu lineup from OPI is being offered at up to 20 percent off now through October 7.


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Bryce Gruber
As Home Editor, Bryce Gruber is an expert in gift ideas, shopping, and e-commerce at Reader's Digest. You've likely seen her work across a variety of women's lifestyle and parenting outlets and on TV shows. She lives and works in New York's Hudson Valley with her five small children.