This Restaurant Is America’s Favorite Pizza Chain
People really love the authenticity of this chain.
Nationwide pizza chains and local mom-and-pop pizzerias often compete for business. But neither have the honor of being America’s favorite pizza shop. According to a new poll from Harris Insights & Analytics, Papa Murphy’s Take N’Bake Pizza is the 2021 Pizza Chain of the Year.
How the Harris Poll works
The Harris Poll is one of the longest-running survey organizations in the country. This year, it surveyed more than 39,000 consumers on more than 2,000 brands across 200 categories. In addition to public opinion, the poll uses their Brand Equity Index to calculate familiarity, quality, and purchase consideration to assess the various brands.
Those that rank highest receive the Harris Poll EquiTrend “Brand of the Year” award for their respective categories. This year, 93 companies were awarded the coveted prize, with Papa Murphy’s winning in the pizza restaurant one.
Why Papa Murphy’s
What makes Papa Murphy’s Take N’Bake Pizza different is revealed within its name. They make your pizza, but you take it home and bake it in your own oven. The idea is “not as crazy as it sounds,” the company’s website says. After all, no delivery box can keep your pie as hot and fresh as one right out of the oven.
For that reason, Papa Murphy’s doesn’t have freezers. They don’t use cheese from a bag, either. Instead, they shred it from blocks. They also cut veggies by hand and make their dough from scratch.
Papa Murphy’s Take N’Bake Pizza is headquartered in the state of Washington but has locations in 37 states. Unfortunately for those in the Northeast, the franchise hasn’t extended there—yet. Pizza lovers in Ohio and West Virginia are also out of luck. But perhaps with this recent award, hungry people nationwide will soon be able to take and bake their own pies, too.
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- Harris Insights & Analytics: The Harris Poll Announces This Year’s Brands of the Year
- Murphy’s Take N’Bake Pizza