Here Are the Most Popular Halloween Costumes in Every State

With help from Google Freightgeist, we found the most popular Halloween costumes in your area.

united states map outline on orange background; within the map is a halloween witch hat and three question, Getty Images

With Halloween quickly approaching, the most important decision of the holiday can be a daunting one—what costume to wear. When it comes to costume choice, there can be many factors to consider. Are you and your friends looking for a group costume that will be a hit? Depending on your price-range, your budget may have you searching for a fun and cheap Halloween costume. How much time in advance did you start looking for a costume? Did you wait until the last minute and don’t know where to start?

That’s where Google’s new “Frightgeist” site can help.

The Google Trends team have conjured up the most popular Halloween costumes nation-wide, state-wide and locally based on the costume ideas with the highest searches. The local feature even allows anyone to see the most popular Halloween costumes trending in their area, giving you the leg up on what you might see the most in your town this year.

Additionally, users can enter a costume they’re considering into the search bar to see its popularity. The website’s “costume wizard” feature can further help users pick out the perfect costume for them based on their preferences. Simply adjust website-generated gears towards your preference of spookiness, style, trend and uniqueness to find the ideal costume for your next Halloween party.

Without further ado, here’s what the data says on the costumes you’re most likely to see throughout your Facebook or Instagram feed this year.

What are the most popular costumes in the country?

According to Google Frightgeist, the top ten most popular Halloween costumes based on searches across the United States are:

  1. Witch
  2. Spider-man
  3. Dinosaur
  4. Stranger Things
  5. Fairy
  6. Pirate
  7. Rabbit
  8. Cheerleader
  9. Cowboy
  10. Harley Quinn

Based on these rankings, the website states, “there’s a frighteningly high chance you will see a Witch costume on Halloween this year.” However, we’re not surprised it made the top of the list since witch costumes tend to be a Halloween classic.

And the list just happens to have some of our picks for best Halloween costume ideas for women and men. Eleven and the whole Stranger Things gang are a popular and fun choice for any friend group. There’s even some Stranger Things couples costumes that may be worth checking out. And for any Disney fans looking for Disney Halloween costumes that fit these rankings, Jack Sparrow and Tinkerbell may do the trick.

What Are the Most Popular Costumes by State?

Based on searches by state, these are the most popular costumes state-wide based on the top costume searches:

  • Alabama: Witch, Dinosaur, Cheerleader and Hocus Pocus
  • Alaska: 1970s, Rabbit and Fox
  • Arizona: Witch and Dinosaur
  • Arkansas: Pirate, Top Gun, Cheerleader and Rabbit
  • California: Chucky, Dinosaur, Witch, Fairy, Clown, Spider-Man and 1980s
  • Colorado: Witch, Dinosaur and Star Wars
  • Connecticut: Stranger Things
  • Delaware: no data  (We’re sad!)
  • Florida: Pirate, Dinosaur, Tinker Bell and Rabbit
  • Georgia: Goddess, Barbie, Pirate, Mickey Mouse, Spider-Man, Dinosaur and Clown
  • Hawaii: Maui
  • Idaho: Tinker Bell, Fairy and Spider-Man
  • Illinois: Rabbit, Fairy, Witch, Hocus Pocus and Stranger Things
  • Indiana: Spider-Man, Chucky, Fairy, Cheerleader, Cowboy and Ninja
  • Iowa: Dinousar, Cheerleader, Angel and Ninja
  • Kansas: Rabbit, Fairy and Spider-Man
  • Kentucky: Witch and Padmé Naberrie
  • Louisiana: Barbie, Stranger Things, Mermaid, Tinker Bell, Witch and Cowboy
  • Maine: Poison Ivy, Pirate and Horse
  • Maryland: Iron Man and Pirate
  • Massachusetts: 1980s and Hocus Pocus
  • Michigan: Broken Doll, Witch, Cowboy and Dinosaur
  • Minnesota: The Renaissance and Cowboy
  • Mississippi: Mermaid, Thing 1, Witch, Police Officer, 1980s and Toy Story
  • Missouri: Witch, Cowboy, Zombie, Dinosaur and Stranger Things
  • Montana: Black Cat, Rabbit, Cowboy, Witch, Spider-Man and Cheerleader
  • Nebraska: Dinosaur, Ninja and Rollercoaster
  • Nevada: Spider-man and Stranger Things
  • New Hampshire: Dinosaur
  • New Jersey: no data (We’re bummed!)
  • New Mexico: Dinosaur
  • New York: Pumpkin, Cattle, Cow, Rabbit, Stranger Things, Doll, Cheerleader, Fairy and Dinosaur
  • North Carolina: Cheerleader, Fairy, Hocus Pocus, Spider-Man, Dinosaur and Harley Quinn
  • North Dakota: Horse and Fairy
  • Ohio: Dinosaur, Goddess, Cowboy, Zombie, Hocus Pocus, Witch, Stranger Things and Harley Quinn
  • Oklahoma: Vampire, Fairy, Dinosaur and Stranger Things
  • Oregon: Cowboy, 1980s, Fairy and Pirate
  • Pennsylvania: Pirate, Stranger Things, Rabbit and Princess
  • Rhode Island: no data (Sorry, Rhode Island.)
  • South Carolina: Witch, Cheerleader, 1980s and Fairy
  • South Dakota: Vikings and Star Wars
  • Tennessee: Dinosaur, Hocus Pocus, Spider-Man and Chucky
  • Texas: Fairy, Stranger Things, Dinosaur, Witch, Cheerleader, Pirate, Joker, Angel, 1980s and Toy Story
  • Utah: Witch
  • Vermont- no data (Tell us what you’re wearing, Vermont!)
  • Virginia: Vampire, Spider-Man, Harley Quinn, Cowboy, Hocus Pocus and Witch
  • Washington: Witch and Stormtrooper
  • West Virginia: Michael Meyers, Witch, Cowboy and Police Officer
  • Wisconsin: Hocus Pocus, Doll, Pumpkin, Cheerleader and Star Wars
  • Wyoming: Tinker Bell

Witch costumes continue to be the most popular across states, with “witch” being one of the top-searched costumes in 18 states. Dinosaur costumes also continue their popularity with the term being one of the top-searched costumes in 13 states. And Hocus Pocus 2 is definitely making a splash on Disney Plus, with the costume ranking 14th most popular costume nation-wide and is one of the highest-searched costumes in 8 states.

Hopefully, with the help of this list and Fright Geist, you can grab your favorite Halloween-costume option along with your favorite candy and enjoy a spectacular spooky holiday.

Jessica Kaplan
Jessica Kaplan is an assistant editor who has written lifestyle content for Reader’s Digest, Family Handyman and The Healthy. Her expertise includes travel and restaurant news. These days, she creates timely trend content for Taste of Home. When she’s not writing, Jessica is bound to be planning out her next trip, trying out a new coffee spot or listening to a podcast.