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From finding your foundation to not smudging your lipstick, we’re here to help you navigate makeup products and master makeup looks experts and celebrities swear by. No need to be indimidated with eyelash curlers anymore!

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The Sephora Holiday Savings Event Has Arrived—Here’s What You Should Shop

Save on all your beauty favorites during the Sephora holiday savings event 2022, or try something new! Stock up on items from the Sephora Collection and popular brands like Sunday Riley and Dyson.

Ulta vs. Sephora: Which Beauty Store Is Better?

Is the jury out on which of these brands should earn your business? Use this at-a-glance guide to decide which...


The Best Grooming and Makeup Sales We’re Shopping This Week

Amazon Prime Day is still a few days away, but the deals are already starting! Save on hair care, facial...


Sephora Is Giving Kohl’s a Beauty Makeover

Calling all beauty lovers! Sephora is coming to Kohl's! Here's everything you need to know about the rollout this fall.

This $8 Lip Balm Sells Every 60 Seconds and Cured my Chapped Lips

A tube of Dr. Pawpaw multipurpose soothing balm sells every 60 seconds. But does it help chapped lips? I tried...


How to Clean Your Makeup Brushes Quickly and Easily

Haven’t cleaned your makeup brushes in ages? You’re not alone. But you need to follow these directions if you want...

31 of Our Favorite Amazon Prime Day Beauty Deals Under $25

Amazon Prime Day is almost here, and we have a sneak peek at all the biggest beauty bargains—including makeup, hair...


13 Black-Owned Beauty Products You Should Really Own by Now

Warning: You’re about to become obsessed with these must-have beauty buys.


You’ll Never Believe That THIS Is the Most Popular Makeup Brand in America

Despite shopping in department and specialty stores, American women overwhelmingly favor this type of makeup, according to a new survey.

This Is How to Figure Out What Colors Look Best on You, Based on Your Skin Tone

Familiarize yourself with these tactics and you'll be sure to look your best every time you step out.


Amazon’s Having a Huge Secret Beauty Sale

Find everything on your beauty wishlist at the secret Amazon beauty sale running now.