Share on Facebook

A Trusted Friend in a Complicated World

22 Things You’re Not Buying from Target—But Should

It's no secret that Target is one of the best places to stock up on everyday items, but the megastore also has some little-known gems and under-the-radar brands that will probably become your favorite products.

Every editorial product is independently selected, though we may be compensated or receive an affiliate commission if you buy something through our links. Ratings and prices are accurate and items are in stock as of time of publication.

1 / 23
San Jose, CA - November 24, 2019: Motion blurred store shelves with wide view of the Target store red shopping cart in the center of the aisle.ZikG/Shutterstock

Target run

Most of the time you leave Target with 15 more items than you planned on buying. Fill your list with these secret finds and you won’t have any buyers remorse. And make sure you find out what you should be buying at Target vs. Walmart.

2 / 23
Smashmallow Cookie Dough - 4.5ozvia

Expensive-seeming snack foods

If you want to wow guests or bring drool-worthy hostess gifts, Target is actually one of the best places to start your shopping. Scoop up an assortment of gourmet quality marshmallows like these Smashmallow Cookie Dough bites and you’ll be considered the undisputed champion of hot cocoa, brownies, and anywhere else marshmallows may belong. Plus, they’re under $4 per pack at Target. Find out more of the best hostess gifts for every occasion.

Shop Now

3 / 23
St. Ives Avocado And Honey Scrub Facial Cleanser - 6ozvia

Exclusive face scrubs abound at Target

You can definitely scoop up all your timeless favorites from major brands at Target, but did you know they also sell exclusive formulas just for Bullseye shoppers? It’s true, like this St. Ives Avocado and Honey Scrub Facial Cleanser, which you can’t find anywhere else, and will only set you back a few bucks.

Shop Now

4 / 23
ShedRain Heart Shaped Stick Umbrellavia

Everyday items, but cuter

Forget the typical black umbrella, because this ShedRain Heart Shaped Stick Umbrella is at Target, ultra-cute, conversation-worthy, and is probably the best low-key romantic gift we can think of. Here are 11 money-saving secrets Target employees won’t tell you.

Shop Now

5 / 23
Anne of Green Gables - (Babylit Storybook) (Hardcover)via

Children’s literature

We know you’re probably shopping elsewhere for books, but when you find out how perfectly curated Target’s children’s lit selection is, we’re pretty sure you won’t turn back. The store stocks a variety of BabyLit titles such as Great Expectations and Anne of Green Gables, both hysterically boiled down into kiddie versions you’ll get a kick out of reading at story time—especially under $10. Find out the best children’s books ever written.

Shop Now

6 / 23
ONE Protein Bar - Peanut Butter Pie - 4ctvia

Healthy diet finds

There’s no reason you have to buy those overpriced protein bars at the gym or health food store when Target sells them in multi-packs for less money. We suggest stocking up on One Protein Bars in flavors like Peanut Butter Pie, because a box of four sells for less than $8, a significant savings compared to the impulse selection by your gym’s register. They’re loaded with 20 grams of protein and only one gram of sugar, so you’ll be happy with all the muscle mass you’ll be supporting at a very affordable price.

Shop Now

7 / 23
JoJo Siwa Be You Sing Along Boombox with Dual Microphonesvia

Toys galore

With some of our giant toy retailers no longer in existence, Target has become the natural next step for toy-hungry kids and parents, especially since their selection is so extensive. Consider shopping their website for some of the year’s hottest finds, like the JoJo Siwa Sing Along Boombox. JoJo everything has sold out across the board at other stores, but Target manages to keep it in stock. Here are the secret codes behind Target’s prices, revealed.

Shop Now

8 / 23
Chosen Foods 100% Pure Avocado Oil - 25.3ozvia

Pantry items

Don’t skip over the pantry items—Target has great prices on those, too. You can stock up on Chosen Foods 100% Pure Avocado Oil to add some of the “good” fat to your favorite salad dressings and homemade recipes.

Shop Now

9 / 23
Gerber Baby Organic Cotton 15pc Short Sleeve Grow With Me Bodysuits - 0-9Mvia

Even organic cotton clothes

Some brands place their best organic bets at Target, which is why these Gerber Baby Organic Cotton Onesies are a must-shop from this megastore. They’re exclusive to Target, an affordable organic cotton find, and perfect to stock up on for gift giving and personal use—every baby can use an organic white onesie. Find out the 12 things you should always buy at Target.

Shop Now

10 / 23
Ecos® Free and Clear Liquid Laundry 100 Loads - 100 fl ozvia

Laundry detergents are inexpensive and ship free

If you add enough detergent and other goodies to your shopping basket, will ship them free to your door—which saves you the time and hassle of lugging them from the register to your car, then to your door, and down to the laundry caverns we all hate carrying heavy things to. Try this Ecos Free and Clear Liquid Laundry Detergent, which offers 100 loads at under $10 a bottle, and keeps your fabrics and skin free of potentially irritating chemicals. These Target Black Friday deals are too good to miss!

Shop Now

11 / 23
Oral-B Genius 8000 Rose Gold Electric Rechargeable Toothbrush with 3 Brush Heads Bluetooth Connectivity and Travel Case Powered by Braunvia

Even toothbrushes are great Target finds

If you’re a fan of electric toothbrushes, you’ll want to consider Target the next time you shop for a new one. This Oral-B Genius 8000 Rose Gold Electric Toothbrush retails for a great price there, and offers rechargeable power, three brush heads, Bluetooth connectivity, and a travel case.

Shop Now

12 / 23
Wonder Forge Yeah NOPE Board Gamevia

Trendy games

If you love game night, Target is a great place to stock up on very essential trendy game sets, like this Wonder Forge Yeah NOPE Board Game Set that offers teen-friendly flippable sequins and hysterically funny conversation fodder. You can also find many of these classic board games everyone should own at Target, too.

Shop Now

13 / 23
iRobot Braava jet 240 Mopping Robotvia

Cleaning essentials

You can load your life up with all the best cleaning essentials at Target, and count on fast shipping to simplify your life. We’re particularly enthused about the iRobot Braava jet 240 Mopping Robot, because if there’s anything better than getting a robot to mop the kitchen floors for us, we can’t think of it.

Shop Now

14 / 23
Everyday Coconut Baby Bubble Bath, Coconut Strawberry - 32 Fl Ozvia

Gentle soaps, body washes, and bath essentials

You’ll be able to pick up more affordable versions of those favorite gentle soaps, body washes, and bath essentials at Target thanks to brands like Alaffia. We suggest trying their Everyday Coconut Bubble Bath in Coconut Strawberry, which is every bit as wonderful as ultra-posh spa brands, but safe enough for babies, adults, and those with sensitive skin to use—and under $15 for a giant bottle at Target.

Shop Now

15 / 23
Calphalon Precision Control Countertop Oven - Matte Blackvia

Small kitchen appliances

If you’re looking for small kitchen appliances like blenders and countertop ovens, Calphalon has a whole line of very luxe items exclusively at Target, like this Calphalon Precision Control Countertop Oven in the obviously very trendy matte black shade every design hound is after. It offers eight preset cooking options, can even fit a 12″ pizza, but can obviously make you the perfect small batch of cupcakes, too.

Shop Now

16 / 23
Justin's Dark Chocolate Peanut Butter Cups - 4.7ozvia

Brands you thought were out of your budget

If you’ve been pining after boutique and health store brands like Justin’s, but weren’t sure if they fit in your weekly budget, shopping at Target is probably the way to make all your peanut butter cup dreams come true. You can score a whole bag of Justin’s Dark Chocolate Peanut Butter Cups for under $5 at, and you’ll be encouraged to act like a candy snob for the rest of time. Make sure you know these tricks frugal shoppers use to spend less on groceries, too.

Shop Now

17 / 23
Sabatier Library 3 Pack Bamboo Cutting Board Setvia

General kitchen essentials, but better

You can buy typical cutting boards, knives, and other kitchen essentials at Target at great prices, but why settle for plain when they deliver upscale pieces at a bargain, too? Take this Sabatier Library 3-Pack Bamboo Cutting Board Set, for example. It looks like the type of kitchen gift you’d pick up on a well-deserved trip to France, but it’s actually under $25 at Target and completely user-friendly.

Shop Now

18 / 23
The Lip Bar Metallic Lipstickvia

High-end makeup

There’s no need to rush out to that mall beauty store for your favorite edgy makeup brands—Target stocks favorites like The Lip Bar Metallic Lipstick at $13 or less, and you can add it to your basket of other necessary items like soaps, socks, and sun protection.

Shop Now

19 / 23
JBL® Pulse 3 Waterproof Speaker - Black (JBLPULSE3BLKAM)via

Fun, versatile electronics

Target even stocks the very photography-friendly and colorful JBL Pulse 3 Waterproof Speaker, which you’ll obviously use indoors to blast your favorite tracks, but will be especially grateful for when you have it poolside this summer. Don’t miss 10 easy tricks to saving money at Target.

Shop Now

20 / 23
Girls' Sparkle Leggings - Cat & Jack™via

Target-exclusive fashion brands

Target is well-known for their high end-seeming fashion brands at rock bottom prices, which is why brands like Cat & Jack have garnered enormous popularity and loyalty. The line offers luxury children’s boutique styles at price points typically under $25.

Shop Now

21 / 23
Da Bomb Bath Fizzers Snow Blast Bath Soaks - 3.5ozvia

Bath bombs

Forget spending $10 or more on bath bombs, because Target even has exclusives on some of the most popular bath bombs like these Da Bomb Bath Fizzers in a variety of Target-only designs and scents—all under $6 each.

Shop Now

22 / 23
Throw Pillow - Antler - Hearth & Hand™ with Magnoliavia

HGTV addicts will obsess over this Target exclusive

If you love rustic-meets-modern decor, you’ll be thrilled to know that everyone’s favorite HGTV couple, Chip and Joanna Gaines, has their own Texas-chic design line exclusively at Target. The line, Hearth & Hand with Magnolia, offers everything from high-quality accent pillows to vases, greenery, and everything people who love classic subway tile might love in between.

Shop Now

23 / 23
Diapers Giant Pack (Select Size) - Up&Up™via

Even diapering is less expensive at Target

You can definitely continue to shop all your favorite brands of diapers at Target, but did you know they also have their very own line of even more-discounted exclusive diapers, Up & Up? You’ll be able to nab 176 diapers in size one for under $22, and they’ll even ship right to your door. It’s the kind of thing veteran parents get excited about, because it’s hard to save for college when the whole weekly budget is blown on disposable diapers. Next, read on to find out 15 things you should be buying at Costco and aren’t.

Shop Now

Bryce Gruber
As Home Editor, Bryce Gruber is an expert in gift ideas, shopping, and e-commerce at Reader's Digest. You've likely seen her work across a variety of women's lifestyle and parenting outlets and on TV shows. She lives and works in New York's Hudson Valley with her five small children.